Daniel Dawson
MarTech Leader  · Marketing Engineering · Platform Ownership · AI Strategy

Engineering
systems that drive Revenue

Dan Dawson Headshot in hedcut style

I build systems and lead teams that help marketing, creative, and go-to-market organizations move from idea to execution with more speed, visibility, and trust. My work spans product ownership, marketing operations, UX, attribution, AI-enabled workflows, and the cross-functional governance needed to make complex systems usable.

Selected Employeers, clients & Partners
NCR Atleos
NCR Corporation
The Coca-Cola Company
Webflow
What I do

Platform Leadership

Roadmaps, requirements, governance, and adoption for the systems marketing, creative, and GTM teams use to create, launch, and measure digital work.

Marketing Operations

Demand generation infrastructure, campaign workflows, automation, lead routing, attribution, and reporting that connect digital activity to pipeline and revenue.

AI-Enabled Systems

Practical AI, automation, and platform integrations that help teams move faster without losing brand, legal, privacy, or compliance control.

UX & Research

Research, workflow mapping, testing, and experience design to enable platforms that are usable and adopted.

Team Leadership

Hiring, coaching, operating rhythms, agency partnerships, and resource planning for lean teams carrying enterprise-scale digital and MarTech responsibility.

Organizational Alignment

Translation across marketing, creative, product, IT, legal, risk, finance, sales, and executives so complex systems can move from idea to adoption.

Selected workThe brief I was handed, the problem it turned out to be, and what came of it.
all case studies →
2026Reframing an app build as a discoverability problem.Diagnosis & platform strategyNCR AtleosDiagnosticNo metric claimed→2023–25Recovering marketing’s pipeline from an incentive nobody would change.Attribution architectureNCR Atleos+20%MQL → SQL→2021AI Chat — turning a Contact Us form into a revenue channel in six weeks.Conversion architectureNCR Corporation$1.5MPipeline · 11 wks→2021Shipping an enterprise site on a tenth of the expected budget.Platform selection under constraintNCR Corporation10×Cost vs. AEM→2020–26Turning a contractual obligation into a product — on a platform that couldn’t move fast.Product strategy on a PLATINUM platformNCR Corporation → NCR Atleos+43%Self-serve pay→
My published case studies →
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