Engineering
systems that drive Revenue
I build systems and lead teams that help marketing, creative, and go-to-market organizations move from idea to execution with more speed, visibility, and trust. My work spans product ownership, marketing operations, UX, attribution, AI-enabled workflows, and the cross-functional governance needed to make complex systems usable.
Platform Leadership
Roadmaps, requirements, governance, and adoption for the systems marketing, creative, and GTM teams use to create, launch, and measure digital work.
Marketing Operations
Demand generation infrastructure, campaign workflows, automation, lead routing, attribution, and reporting that connect digital activity to pipeline and revenue.
AI-Enabled Systems
Practical AI, automation, and platform integrations that help teams move faster without losing brand, legal, privacy, or compliance control.
UX & Research
Research, workflow mapping, testing, and experience design to enable platforms that are usable and adopted.
AI-Enabled Systems
Hiring, coaching, operating rhythms, agency partnerships, and resource planning for lean teams carrying enterprise-scale digital and MarTech responsibility.
Organizational Alignment
Translation across marketing, creative, product, IT, legal, risk, finance, sales, and executives so complex systems can move from idea to adoption.